South Florida based online community, The Mermaid Club, has undergone a complete brand makeover and unveiled its new logo, website and products to support its shift to a largely exclusively apparel based company.
The Mermaid Club’s new brand identity is sleek and simple to align with its relevance in the athletic and lifestyle apparel retail community. Its new focus will appeal to what its customers are asking for, and broadens the pathway for continued growth. With TMC’s newly enlarged commitment to provide the very best in athletic and lifestyle apparel, it will continue to host and cohost its annual events: International Mermaid Day Run, Swim, Bike; and the Mermaid Mile Swim Series. The new brand identity and focus continues to echo its unwavering passion to inspire and empower women in all aspects of life, especially in fitness and health. The beginning of this process includes a new website, new brand, new gear and a new look.
The new website (www.livelifemakewaves.com), which also launches on the same day, will seek to display a clean and seamless user experience. Shifting from 8 pages, it now features 3 pages: Shop, Motivation, and About. The Shop page features its apparel and accessories by categories, the Motivation page highlights sponsored events, and the About page speaks about its newly revised aims and scope.
The new logo shifts from a multi-colored design to a sleek black and white symbol. The new brand identity aims to targets the correct audience, representing the company and its brand correctly in competing with direct competitors.
New Apparel and Accessories
Going forward, the new athletic and lifestyle apparel and accessories will feature the new logo, with consistency throughout the designs. The athletic apparel continues to be carefully crafted to deliver a high degree of comfort, fit, and performance. The lifestyle apparel will continue offer unique, fun and stylish creations suitable for any casual to active occasion.
Same Inspiration – Live Life Make Waves
The Mermaid Club reaches across the globe to inspire and empower women in all aspects of life, especially in fitness and health. It will continue to host and cohost its annual events: International Mermaid Day Run, Swim, Bike; and the Mermaid Mile Swim Series. It will also continue to celebrate women who in inspire through their triumphant journeys in training, racing, etc.
Commenting on The Mermaid Club’s rebrand, founder Helena Redshaw, said: “It has never been a more exciting time to be a part of The Mermaid Club, and this new brand and logo reflects our enthusiasm and continued focus on connecting with our Mermaids. Rebranding is a good reason to celebrate, but also an opportunity to reflect and appreciate how much the club has evolved. Our new identity is a symbol of change and it represents the continued journey that I share with myself, and the journey that other inspiring women continue to seek. We really hope you are excited about this change as we are!”